Ticket, Please? Nope, Your Smartphone's Audio Data Will Do

Practice you dearest going to concerts but detest waiting in long lines? Ticketmaster has a solution.

The online ticketing company is launching a new smartphone-based arrangement called Presence, which aims to go you lot into events quicker and reduce fraud. Co-ordinate to VentureBeat, the new system doesn't rely on QR codes or near-field communication (NFC), but instead uses "nothing more than a discrete digital audio broadcast from your smartphone" to admit you to live events and track your movements while you're there.

Hither's how information technology works: Equally you approach a venue, yous'll have out your phone, which will broadcast your ticketing data. This data tin be recognized past the venue itself or a person standing at the gate, confirming your identity and speeding upwardly the process of entering.

Ticketmaster created this new system with the help of Lisnr, a Cincinnati-based company that claims to offering the "world'south most advanced ultrasonic audio engineering." Lisnr's technology uses inaudible sounds, called Smart Tones, to transmit information between devices.

According to VentureBeat, Lisnr'south engineering science "will be used to ability attendee verification for hundreds of millions of tickets." The technology is already live in venues around the world, though the full rollout is expected to take around four years to complete, the written report notes.

Also helping people enter venues quicker, this new system volition offer improve audience insights and give venues, sports clubs, musicians, and brands new ways to connect with fans. Going forward, attendees may besides exist able to purchase items in venues using their Smart Tone tickets, and venues volition be able to send location-based messages to concertgoers.

Near Angela Moscaritolo

Angela Moscaritolo

Angela Moscaritolo is PCMag's expert on fitness and smart home products. Instruction yoga for nearly 10 years has helped her in evaluating a range of connected health products including fitness trackers, heart rate monitors, rowers, smart scales, stationary bikes, strength training machines, treadmills, and more than. Angela also tests smart home devices from her ranch in Florida, including air purifiers, kitchen appliances, and robot vacuums, just to name a few.