7 Quick-Hit Campaigner Tips to Streamline Your Marketing Automation

Marketing automation is one of the most powerful weapons in your company's client engagement arsenal. These platforms tin set up complex automated workflows that keep leads and customers in your sales and e-mail marketing pipeline with personalized messaging, deep analytics, and more.

For any business today that relies on online customer engagement and subscriber lists, it's impossible to monetize that list and abound your user base of operations without an effective electronic mail marketing and marketing automation plan. While at that place are plenty of affordable tools out there to blast out emails and manage all your lists, one of the best is Campaigner. This all-in-one platform has a wealth of features to save time setting up marketing campaigns and give users rich contextual email experiences. Hither are 7 of Campaigner'due south most useful features and automated mechanisms for creating an impressively detailed e-mail marketing strategy, and doing then quickly.

i. Automated User Segments

Campaigner automatically groups users together based on shared traits extracted from their profile and account data, but you can also create your own custom user segments. From the Contacts tab in the Campaigner dashboard, click "Manage Segments" where you can create new segments based on diverse email actions, class submissions, or custom fields. Once you lot've created the new segment, yous can acquaintance that user group with a particular campaign or campaigns to make diggings emails to targeted audiences a lot simpler.

two. Epitome Mapping

1 of Campaigner'southward niftiest tricks is its ability to link different elements within a unmarried paradigm to multiple locations. Click "Edit Email Blueprint" inside a campaign template and, afterward uploading an image into the Apostle media library and inserting it into the design as with any normal prototype, select the "Image Map Editor." From there, choose "Add New Area" to the image and determine that link area's size and shape. So drag it to where you'd like it in the image. Then, simply type the link into the corresponding field for that area. Repeat the procedure for as many links as y'all want to add.

3. A/B Split Tests

Figuring out the almost effective email marketing campaign tactics involves a lot of trial and mistake. Apostle builds that straight into the platform with A/B divide tests, and automates the trial-and-fault process for you lot. Campaigner has an Experiments tab that lists all of your A/B split tests. To create a new 1, merely click "New Experiment" and select from 4 unlike test types: Subject line, From name, From address, and Design.

Yous can and then add unlike variations for, let's say, Subject field line, where yous can endeavour out dissimilar lines on any campaign lists or segments you'd similar, and set how many recipients on whom you'd similar to A/B examination the bailiwick lines. Within the experiment setup wizard, y'all then set the exam to run over whatever number of hours or days. Yous tin likewise set up whether yous'd similar the winning subject line to exist adamant by unique opens, unique clicks, or total clicks. Campaigner will then run the A/B exam for you, and you lot'll have a battle-tested bailiwick line to blast out to the rest of your lists for maximum effectiveness.

4. Workflows

Workflows aren't just for project management or for task management tools such as Asana. In Campaigner, you can use workflows to define automatic rule sets for email campaigns. Based on a specific date, time, or user action, the workflow will trigger an automatic response depending on the sequence of messages you've created.

In the Workflows tab of the Apostle dashboard, you tin can create a workflow design incorporating tools such every bit specific electronic mail templates, congenital-in delays in response, and branches to have the user to a different function of the workflow depending on their action. At that place'southward likewise a Copy Workflow option in the Pattern Editor toolbar to re-create an effective workflow and designate it for another entrada.

5. Email Triggers and Autoresponders

Within a workflow, electronic mail triggers and autoresponders are what get customers where you want them to go. In the Workflow pattern user interface (UI) itself, yous can elevate and drop email icons into the workflow. To configure that icon with a trigger, click it and choose an action such equally Opens, Clicks, or Replies to trigger a follow-upwards electronic mail. You can also use the Campaigner Element application programming interface (API) to set up custom email triggers from inside whatever other apps in which your customers are interacting with your organization.

In one case an email is triggered, an autoresponder is oft what gets sent to the client or target listing. Apostle has 2 types of autoresponders—Recurring and Triggered—and each has its use in an electronic mail marketing workflow. Recurring autoresponders go out on a timed schedule, and can be used to reach out to contacts you've marked equally inactive or to follow up with a contact over specified intervals. Triggered autoresponders pull a given email template from your list when a workflow activity is triggered, such as a welcome email or a follow-upwards email to a specific product a customer clicked on, etc. Inside the Design editor, click an electronic mail in the workflow to set a trigger, and then open the driblet-downwardly card to browse autoresponders from your email templates.

6. Cross-Platform Reporting

Email marketing is but as much about mobile equally desktop these days—and desktop is losing basis. Within the Campaigner dashboard'due south Reporting tab, y'all'll find traditional Open/Click reporting that shows yous the top-clicked links, which contacts opened and viewed your email campaigns, and an option to view what's called "click overlay." Click overlay shows a estrus map of your electronic mail template design, with the virtually and least-clicked items.

Y'all'll also see an option in the reporting list called Platform Reports and, if y'all click on that, y'all'll meet "Desktop vs. Mobile." This gives you a simple pie chart that breaks down your campaign's desktop and mobile traffic, and whether you received more clicks and engagement on the emails from one platform or some other. If your mobile campaigns aren't doing besides, Apostle will actually surface a recommendation for you lot to start using its responsive design email templates.

7. Social Integration and Sharing

Email marketing doesn't function anymore without effective social media integration. Email is still where you tin give customers the richest feel and the most information nigh your products and offerings, simply social media is where your customers live. Campaigner includes congenital-in email integrations with Facebook and Twitter, which you tin enable past going into "My Business relationship and Account Settings," and clicking on the Integration tab. After adding your company'due south Facebook and Twitter accounts, Campaigner gives you the option to individually enable each account to receive email campaigns, and choose an image from the Campaigner Media Library to act as the default image with each mail service.

Once enabled, you tin become into the Email Campaigns tab and click "Email Details" within whichever campaign y'all'd similar to push through social channels. After checking off the social sharing boxes for Facebook and/or Twitter, yous can edit the content of the Facebook post or tweet from within the campaign tab. Merely select which recipients yous want the social post sent to (as y'all would do with a normal electronic mail) and click "Salvage." Past selecting recipients you're continued with on social channels, the integration will bring them from Facebook or Twitter straight to the landing folio you want.

About Rob Marvin

Rob Marvin

Rob Marvin is PCMag's Acquaintance Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse Academy's S.I. Newhouse School of Public Communications. You lot can besides find his business and tech coverage on Entrepreneur and Fox Business organisation. Rob is also an unabashed nerd who does occasional entertainment writing for …